The Different Types of Advertising Jobs Within the Media Industry

They are the first point of contact for the client and provide advice, guidance and support throughout a project. They play a key role in the Advertising Industry because they must see Advertising projects through from start to finish as well as ensuring client satisfaction. They manage all the administrative and creative work during a campaign to make sure everything runs smoothly.

Advertising Account executives can handle several accounts, sometimes around 5 or 6. However, if they are working in a large company with high profile clients, they may only be responsible for one or two campaigns. This allows them to spend the appropriate amount of time on each client depending on how much they are paying.

Some of the day to days tasks an Advertising Account Executive might be involved with are things like meeting with clients, working with colleagues to brainstorm innovative ideas, presenting to clients and negotiating deals.

Advertising Account Manager

This is a very similar role to an Executive but with a great deal more responsibility. It is a management role and Advertising Account Managers must oversee the project and ensure everyone is contributing effectively.

This role requires strong management and organisational skills and the ability to work under pressure. Advertising Managers must delegate work to various different people in the Advertising team in order to meet the needs of the client.

They must have good commercial awareness in order to manage Advertising Accounts and substantial experience within the Advertising Industry. Some of the daily tasks they might have to deal with are things like managing a portfolio of accounts, building relationships with clients, using industry contacts to enhance the business and general management of campaigns.

Advertising Account Planner

This role is sometimes overlooked by people who don't understand the advertising industry, but it is actually a vital role and directly contributes to the success of an advertising agency. Advertising Account planners perform extensive research into a wide range of advertising related areas. For example, they spend time researching audience trends and behaviour and strive to understand what their audience wants. They must also do a large amount of research into potential new products and services and think of new ways of delivering advertising services.

Some of the daily responsibilities of an Advertising Planner include things like identifying business problems, commissioning research and providing the creative team with detailed briefs.